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As organizations plan for events in an uncertain future during the COVID-19 outbreak, they struggle with how to keep their registrants informed of updates on their event websites. How can they strike the right balance between communicating positive messages about the upcoming event, convey that they are keeping a watchful eye on a growing epidemic, express genuine concern about the health and wellbeing of their participants, and attempt to answer their many questions?
Business events leaders and stakeholders everywhere are now undertaking complex risk assessments in conjunction with local host DMOs and destination health authorities, and then grappling with difficult decisions on how to move forward.
Takeaways from Bill Reed, chief event strategy officer at the American Society of Hematology
- The coronavirus crisis is a chance for all meeting professionals to flex their strategic thinking muscles.
- The longer you can delay a decision to cancel a meeting, the better off you are.
- Making the right decision relies on thinking about your individual circumstances and your stakeholders, not simply following in the footsteps of other organizations.